At just 22 years old, Greta Giussani looked at the marketing industry and saw a problem nobody was fixing agencies promising quick results, publishing content without strategy, and leaving clients with noise instead of direction. So she built Greys Company. Three years on, the Como-based creative agency is working internationally, winning clients through reputation alone, and operating by a philosophy as simple as it is rare: less noise, more direction.
QWho is Greta beyond Greys Company? How would you introduce yourself to someone who doesn’t know you?
I’m a very creative and observant person. I observe, analyse, and transform what I’m given into a concrete and complete project.
I enjoy taking on new projects, even across different industries. Every time we reach a result or achieve a goal, it confirms that the path we’ve built is working.
If I had to introduce myself in a simple way, I’d say I’m someone who listens, studies, and builds identities, projects, and directions always following a precise method that, to date, has never failed.
QGreys Company was founded in 2022. What was the spark? What made you decide to build your own agency rather than work within an existing one?
I never looked for a traditional employee role. I’ve always been independent and entrepreneurial since I was 18.
The real spark came from observing the market: I kept seeing people promising quick results followers in 30 days, sales without advertising campaigns, or without any structured strategy. There was a lot of improvisation and very little vision.
That’s when I decided to build my own system one designed to fully enhance the image of a project or company through high-quality, high-impact content, always guided by a clear strategy. The principle is simple: more is less.
We don’t work just to publish content. We work to build results. The numbers are a consequence: over 2 million views for the Carnevale Canturino with sold-out events, 1,000 YouTube subscribers for an emerging artist in just two months, and revenue tripled in one year for businesses in the restaurant sector. But beyond the numbers, what truly matters are the real signals. Like a client who called me asking to pause advertising campaigns because they couldn’t keep up with demand. Those are the real achievements.
“I didn’t want to adapt to an existing system.
I wanted to build my own.”
QWhat is your philosophy what makes Greys Company different from other agencies?
We are now working with clients internationally, in markets such as Japan and Mexico. But the greatest satisfaction comes from word of mouth: clients who are happy working with us and bring in new businesses that reach out directly to collaborate.
Our philosophy is clear: less noise, more direction. We start with positioning, then build audience loyalty, and only after that focus on driving sales. That’s what is often missing: structure.
We don’t work with standard packages. There is no “three posts per week.” We build tailored solutions based on each project and its objectives. What matters to us is doing what is needed, at the highest level possible, in the right way.
QYou work across branding, social media, video, web and advertising. Which area are you most passionate about and why?
I enjoy building complete branding systems, or rebranding existing companies. Because it’s the starting point or the restart of everything. When branding is clear and well-structured, everything else becomes consistent content, website, communication.
It’s the moment when you give identity to a project and define how it will be perceived. There’s also a more personal side to it: I always end up feeling those projects as partly mine. Seeing them take shape, grow, and being part of their journey is one of the most rewarding aspects of my work.
“When branding is clear and well-structured, everything else becomes consistent. It’s the moment when you give identity to a project and define how it will be perceived.”
QWhat has been the most significant moment in Greys Company’s journey so far?
There hasn’t been a single defining moment. Many of our clients come to us after negative experiences, often with unreliable agencies or unfulfilled promises. When they discover our way of working structured, organised, and concrete and begin to see the first real results, that already represents a milestone for us.
There are many significant moments: clients with sold-out restaurants, clients telling us their sales are increasing, projects that finally start to perform. And above all, satisfied clients who choose to continue the journey with us. Every positive feedback, every achieved result, is a meaningful moment. It means the work has been done well, the business is growing and that’s what truly matters.
QBuilding a company while maintaining a personal creative identity is not easy. How do you manage this balance and what does a typical day look like for you?
I have to say, it’s not easy. As my collaborators often say, I’m one person with one mind and two arms. And that’s exactly why I’m supported by an amazing team. People who love their work, believe in what we do, and share our mindset. I don’t even like calling them “employees” to me, they are collaborators, a fundamental and integral part of the company. If Greys Company grows, it’s also thanks to them.
When I’m not out for shootings, travel or meetings, my typical day is spent in the office divided between project management, team coordination and client calls. I always work with a precise plan: a task list organised in advance, with clear goals and deadlines set from the previous month. I have very little time for myself maybe one free Sunday a month but I truly love what I do. In the end, it’s passion that sustains all the sacrifices.
QWhere do you see Greys Company and Greta in the next 3 to 5 years?
I see Greta, as a public figure, as a project that can support and accompany the growth of Greys Company. As I often tell my clients, people tend to connect more with who is behind a project before they connect with the project itself.
As for the company, I see Greys Company becoming increasingly solid and clearly positioned. I’m not interested in growing fast, but in growing well maintaining quality, managing each project properly, and building strong foundations. That’s also why, at times, we are forced to turn down collaborations. We don’t accept everything, because we want to maintain a high standard.
QHow is the Greys Company team structured internally?
Internally, we are a team of four: myself as Creative Director, Max as Content Director, Francesco as Content Producer with a focus on video and photography, and Mattia as Social Media & Digital Manager. In addition, we collaborate with a network of around twenty external professionals drone operators, developers, sales specialists, content creators and 3D designers. This structure allows us to maintain full control over every phase of a project, managing each aspect in a coordinated and tailored way.
QA final piece of advice for anyone building something of their own?
Today it’s easy to start, but difficult to build something that lasts. My advice is not to focus only on speed or appearance, but on structure. Many projects start strong and then stop shortly after, simply because they lack a solid foundation to grow on. Without a clear direction, even the best results risk being only temporary.
In the long term, consistency is what truly makes the difference in how you communicate, in how you work, and in the choices you make every day.
“In the long term, consistency is what truly makes the difference in how you communicate, in how you work, and in the choices you make every day.”